Shaping a Sustainable Brand: ESG Integration and Value Creation for Cross-border E-commerce Business

ESG has gradually risen to the top of the agenda for the Chinese cross-border e-commerce industry in recent years, with the sustainability concerns of overseas consumers intensifying. Coupled with a booming e-commerce market for apparel and accessories, home and garden accessories, as well as healthcare and beauty, cross-border e-commerce merchants must now face the challenge of building more sustainable brands to meet ever-evolving customer expectations.

 

How can brands seize the ESG opportunity to drive long-term value, while differentiating themselves from industry competitors?

 

Click here to learn more about AVISTA’s ESG integration strategy for e-commerce brands