Shanghai Chicmax Cosmetic Co., Ltd. has been successfully listed on the Mainboard of HKSE on 22 December 2022. AVISTA Group is honored to be engaged in providing market value of various properties located in the PRC and Japan and the fair value of the share-based incentive plans related valuation services.
Shanghai Chicmax Cosmetic Co., Ltd. is a leading multi-brand cosmetics company in China, focusing on development, manufacturing and sales of skincare and maternity and childcare products. The company has successfully launched a couple of cosmetics brands in China, primarily including KANS, One Leaf and Baby Elephant, with a focus on the mass market and the implementation of multi-brand strategy.
Chicmax’s strong independent R&D capabilities are critical to its success. Approximately 20 years’ accumulation of experience and expertise are underscored by our Sino-Japan dual R&D center system enabling them to stay close to the latest technological developments in the global cosmetics industry.
Chicmax manages an extensive sales and distribution network covering a variety of online and offline channels, to effectively achieve consumer coverage and market penetration. They have continuous innovation of marketing strategies to adapt to the evolving media platforms to raise brand power and enhance brand image and possess outstanding cross-border supply chain management capabilities and self-owned production facilities ensuring product quality and flexible production.
According to the Frost & Sullivan Report in 2021, Chicmax has ranked among the top five Chinese domestic cosmetics companies in terms of retail sales for seven years from 2015 to 2021.
Congratulations again to Shanghai Chicmax Cosmetic Co.,Ltd. (2145.HK) on its successful listing. The issue price is HKD 29.80 per share, and the amount of funds raised is HKD 910.4 million.
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